Luxury brands are brewing up a new Asia expansion strategy — coffee shops.
While we were busy obsessing over their latest handbag drops, luxury brands quietly became the hospitality moguls we never knew we needed. From Louis Vuittons café inside Frank Gehrys architecture to Pradas first coffee shop in Asia, 2025 proved that when fashion does food, its nothing short of spectacular.
Le Café Louis Vuitton Seoul
Housed in Frank Gehrys architectural masterpiece
Photo credit: Louis Vuitton
Opened last month, Louis Vuittons Seoul flagship café sits within Frank Gehrys striking glass building, inspired by 18th century Korean architecture. Chef Anthony Yoon creates a menu that blends Korean culinary traditions with French techniques, reflecting the maisons cross-cultural approach to luxury. The afternoon tea service has become a sought-after experience among Seouls fashion crowd, featuring pastries that showcase the same precision found in Louis Vuittons craftsmanship.
Address: 454, Apgujeong-ro, Gangnam-gu, Seoul, Korea
Armani/Caffè Beijing
Giorgio Armanis first restaurant venture in China
Photo credit: Armani
Spanning 350 square meters across two elegant dining rooms, the Armani/Caffè in Beijing marks the Groups first foray into Chinas culinary scene. Opened in February 2025, the café embodies Armanis signature aesthetic, blending contemporary lines with touches of retro glamour. Light blue and gilded wallpaper, adorned with iconic palm motifs, creates an atmosphere of understated luxury, perfectly capturing the brands sophisticated style.
Address: No. 1 Jianguomenwai Street, 3rd Floor, China World Mall South District, Beijing
AP Café Singapore
Audemars Piguets inaugural café concept within a historic Singapore landmark
Photo credit: Audemars Piguet
The Swiss haute horlogerie manufacturer has created something entirely unique – a dining experience that celebrates both watchmaking precision and culinary excellence. Set within Raffles Hotels storied Bar & Billiard Room, the space honors the buildings 1896 heritage while introducing contemporary Swiss-Singaporean fusion cuisine. With only 12 intimate seats plus an outdoor terrace, exclusivity is guaranteed. The café serves as a gateway to Audemars Piguets larger AP House, where timepieces and gastronomy unite in unprecedented harmony.
Address: 1 Beach Rd, Bar and Billiard Room, Raffles Hotel, Singapore
Prada Caffè Ion Orchard, Singapore
The first Prada café in Asia
Photo credit: Prada
Inside Pradas renovated Singapore flagship, signature green velvet meets the iconic black-and-white checkerboard flooring that mirrors the brands original 1913 Milan boutique. Custom Japanese Celadon porcelain bearing Pradas triangle motif serves everything from morning cornetti to evening negronis, while the curved glass facade offers prime Orchard Road people-watching. The pastry display rivals any museum collection, each creation wrapped in biodegradable packaging thats as thoughtfully designed as the handbags upstairs.
Address: 2 Orchard Turn, ION Orchard, Singapore
