In a significant development for Hong Kong’s retail landscape, Taobao is set to launch an expansive 40,000 sq ft furniture experience store at China Hong Kong City in Tsim Sha Tsui. Anticipated to open by the end of this year or early 2025, this venture promises to transform the way consumers engage with furniture.

More than just a convenient pickup point for online orders, this store aims to become a comprehensive hub for home design. Taobao plans to collaborate with local design platforms, offering a wide range of services including furniture selection, precise measuring, design consultations, and installation.

As consumers increasingly seek authentic, tactile shopping experiences, Taobao's foray into physical retail comes at a time when many are yearning to connect with products in a more meaningful way. The ability to touch and visualize furniture before purchasing is a longing that this new space aims to fulfill.

Since launching its "Hong Kong Furniture Channel" in 2022, Taobao has been committed to delivering custom and personalized furniture solutions, complete with delivery and installation services for larger items. The introduction of this physical store is expected to create considerable buzz and excitement among local shoppers. Initially, Taobao will occupy 20,000 sq ft of the space this year, with plans to expand further in the following year.