Formica, the go-to brand for building and surface materials since 1913, has made its mark in Hong Kong's luxury design with a new showroom in Wan Chai. This strategic expansion comes as the company celebrates 111 years of transforming industrial materials into high-end design solutions.
In architecture and interior design, material selection can make or break a project. This rings especially true in Hong Kong's tropical climate, where surface materials face exceptional scrutiny. Formica, having pioneered laminate technology, continues to push limits with their moisture-resistant and heat-resistant decorative panels – performance that's setting new standards in both sustainability and living comfort.
The brand's origin story – replacing mica sheets with higher-performing alternatives, hence 'For-Mica' in 1913 – speaks to its innovative DNA. Now, celebrating its 111th anniversary, Formica launched its first Hong Kong flagship on Gloucester Road in Wan Chai earlier this year, allowing designers and homeowners to experience their engineered surfaces firsthand.
Done by local interior design firm Lim + Lu, the 3,000-square-foot space doubles as a creative studio where visitors can explore surface applications over coffee in thoughtfully designed living room setups. The showroom features multiple product zones with a host of textures, colourways, and application possibilities on display, while professional consultants guide visitors through customisation options for everything from kitchen cabinetry to architectural doors. Custom furniture pieces, including signature TV cabinets and wardrobes, demonstrate real-world applications of Formica's premium surfaces.
The brand's current lineup is equal parts high-performing and aesthetically pleasing, featuring decorative high-pressure laminates, INCANTO series, FENIX materials, FRguard+ series, and more. All products meet strict European and GREENGUARD standards to ensure health safety.
Beyond technical excellence, these surfaces come in a range of designer-approved style options: contemporary colourways, pattern variations, and premium finishes mimicking natural stone and wood grains. They find applications across diverse sectors – from furniture and cabinetry to kitchen and bathroom applications.
The latest INCANTO series takes its cue from the beauty of nature. With serenity at its core, it introduces three new deep textures—Pietra, Organic Wood, and Kleber Line, which aim to connect users with nature on a deeper level.
Meanwhile, FENIX, created in Italy by Arpa Industriale, stands out with its low light reflectivity, extremely matt surface, soft touch and anti-fingerprint, thermal healing of superficial micro-scratches: minor scratches can be repaired through heat application, making it perfect for everything from kitchen counters to office furniture.
The FRguard+ series prioritises safety with superior fire retardant while offering properties such as heat, water, abrasion, and impact resistance. Installation is quick and clean, making it ideal for both homes and commercial applications. With numerous patterns available, it combines safety with style for any interior project.
There's a whole lot to discover at the new showroom. Visit and feel the difference yourself.
Formica showroom
G/F, 66 Gloucester Road, Pico Tower, Wan Chai, Hong Kong
